The BBA/BBA(H) program at South Asian University is an entry-level course that offers a comprehensive introduction to core business principles. Designed for recent secondary school graduates and those new to the corporate world, the curriculum provides a strong foundation in management, finance, marketing, and related fields.

Emphasising experiential learning, the program incorporates case studies, internships, and interactive projects to develop analytical thinking and risk assessment skills. With a strong focus on practical learning at its core, students gain industry exposure and are well prepared for professional roles or further academic studies. Integrated technological proficiency ensures graduates are equipped with essential business competencies, shaping them into future-ready leaders.

There are multiple options to exit early:

1. Candidate who want to exit in three years will be awarded Bachelor of Business Administration(BBA)
2. Candidate who wants to exit in two years will be awarded Diploma in Business Administration.
3. Candidate who wants to exit in one year will be awarded Certificate in Business Administration.

A candidate must have passed class 12 or any equivalent qualifying examination (in any discipline) with a minimum of 50% marks (or equivalent grade).

Desirable: The candidate should be proficient in english language and well versed in basic digital literacy.

Scholarship: 25% tuition fee concession will be given on SAU-VC programs to the following:

1. Current SAU Students
2. SAU Alumni
3. Teachers from SAARC countries

A candidate who meet the eligibility criteria can enroll in the programme.