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Communication Design and Graphics

Admission Mode: Direct

Communication Design and Graphics

This course focuses on visual aspect of communication and helps students in creative ideation, and critical thinking skills. It enhances understanding of the design process through demonstrations and hands-on training.

This course leads to comprehension of design principles, forms, typography and methodologies for successful communication ideas, narratives, concepts, and identities through various media. Students of this course will be able to apply the tools and technologies that will prepare them for design practice and management in collaborative environments.

Eligibility

A candidate must have passed 12th standard

This course is open to students and professionals who want to unfold facets of communication and expand its visual horizon with the help of design and graphics

Programme Duration

3 Months – 40 Hours

Fee Structure

  • Course Fee: USD 120/ INR 10,440 

Scholarship:  The fee concession will be given on SAU-VC short-term courses: 

  1. 50% to the current SAU students.  
  2. 25% to SAU Alumni
  3. 25% to Teachers from SAARC Countries.

Installment: Students may choose to pay the full fee upfront or opt for installments. 

If the installment option is chosen, a maximum of two installments will be allowed. In this case, the total fee will include an additional registration fee of USD 20. Currently, the fee for certificate courses is USD 120. With the installment option, the total fee will be USD 140, payable in two installments of USD 70 each.

Admission Process

Candidates who meet the eligibility criteria can enroll in this course through the Admission Website of South Asian University

Course Structure

INTRODUCTION: 2 HOURS

  • Introduction to SAARC and SAU
  • Student-Teacher Exchange: Aspirational Action Plan

MODULE 1 – 10 HOURS: COMMUNICATION AND DESIGN CONCEPT

  1. Visual Communication
  2. Understanding design and graphics
  3. Design aesthetics, elements & principles of design
  4. Typography, colour psychology and application

Software Training: Adobe Photoshop, Adobe Illustrator

MODULE 2 – 11 HOURS: CREATIVE DESIGNS

  1. Concepts of Logo Design
  2. Poster Design, Brochure Design
  3. Packaging Design, Advertising Design

Software Training: Adobe Photoshop, Adobe Illustrator

MODULE 3 – 9 HOURS: DIVERSE DESIGN PROJECTS

  1. Design Project: Corporate/Brand logo & Logotype
  2. Use of corporate colours, fonts as per the concept
  3. Designing of Visiting Card, Letterhead, Envelop, Docket Folder etc. 

MODULE 4 – 5 HOURS : BROCHURE DESIGN PROJECTS

  1. Corporate Brochure Design (12 pages)
  2. College Prospectus Design (8 pages)

Communication Design and Graphics

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